Produs in Bucovina / Made in Bucovina
Description
Brief description of the instrument and its modus operandi
It is a marketing instrument created by an non-profit association of producers of traditional food products from the region Bucovina
Which problem the instrument is supposed to solve?
The need to revitalise the traditional products from the region and to react to the new switch towards products from supermarkets
Purpose or main objective / overall goal of the instrument?
The need to revitalise the traditional products from the region and to react to the new switch towards products from supermarkets
Side objectives/goals of the instrument?
Provide opportunities of local producers to access local market. Create a brand of the region with the aim to attract tourists
Innovation content or potential of the instrument?
To improve the marketing of NWFPs and their local production
Which laws and regulations support the implement of this instrument?
Law of associations
The initiator/promoter of the instrument?
Producers in the area of food products, honey, mineral water and ice cream
Which organizations are involved in the operationalization of the instrument?
The association of producer “Made in Bucovina”. The association sets the standards that members have to fulfill, promotes the brand and monitors the compliance of the members with the standards
How the monitoring is ensured?
There is an annually overview validation of the compliance with the status and in case of complains there is an in-depth analysis of the production
How the compliance is ensured?
If a member fails to commit to the standards the membership is withdrawn (2 cases in the area of meat production in 2012)
How is the overall performance of the instrument?
The instrument has proved to be a valid marketing approach, the members of the association have double since 2009. Several fair trades are organised each year under the umbrella of the association.
Brief description of the context for the emergence of the instrument
The lack of awareness of the buyers regarding the advantages of buying local products and the increase pressure of commercial products as investment in supermarkets have monopolised the offer in the last 10 years
Have any of the items mentioned above changed since the instrument entered into force?
No
Is there any qualitative or quantitative study of the impacts of the instrument?
No
| Instrument | |
| Year | 2009 |
|---|---|
| Affected actors | Processor, Retailer |
| Products | Berries, Honey and Bee products |
| Countries | Romania |
| Regions (NUTS 2) | North East region |
| Geographical scope | Regional |